Notes on branded mobile.
Ideas, trends and practical guides on the MVNO industry and turning an audience into recurring revenue.
Why every brand is quietly becoming a mobile network
The MVNO model has gone from telecom curiosity to a serious revenue play for brands with loyal audiences. Here's what changed.
8 min readeSIM or physical SIM: what your customers actually want
Both have their place. We break down when to lead with eSIM, when physical still wins, and how to offer both.
6 min readThe maths of recurring revenue from mobile
A simple way to model what a branded network could add to your business, using numbers you already have.
5 min readHow to launch a branded network in days, not months
What actually happens during onboarding, and how brands go from first call to live faster than they expect.
7 min readYour logo in a pocket, every single day
Mobile is one of the stickiest products there is. Here's how a branded plan deepens the relationship you already have.
4 min readWho should handle support on a branded network?
In-house or fully managed, there's no single right answer. We look at the trade-offs for growing brands.
6 min read